Walk the Streets and Craft the Magic with Witch City Walking Tours

SPONSORED CONTENT | Written by Destination Salem

A visit to Salem, Massachusetts isn’t complete without exploring its layered history, cobblestone streets, and enduring enchantment. Whether you’re drawn in by colonial architecture, tales of the supernatural, or the magic of modern witchcraft, Witch City Walking Tours and Witch City Broom Company offer two unforgettable experiences that invite you to see — and feel — Salem in a whole new way.

Step Into the Story with Witch City Walking Tours

With licensed professional guides leading the way, Witch City Walking Tours invites you on a journey that blends fact, folklore, and architecture. Each tour immerses you in a different facet of Salem’s past, from its maritime legacy to its most spine-chilling legends.

• History & Hauntings of Salem: Ranked among the top cultural and historic tours in the country by TripAdvisor, this 2-hour tour is a rich blend of Salem’s architecture, the infamous 1692 Witch Trials, hidden gems, and ghostly lore. Suitable for all ages, it’s an ideal introduction to Salem’s multifaceted story.

• Mysteries & Murders of Salem: For those intrigued by true crime, this 1-hour 45-minute tour delves into the darker side of history. Hear real stories of macabre murders, unsolved mysteries, and chilling crimes from Salem’s past. (Ages 13+)
• Hocus Pocus Movie Locations of Salem: Fans of the cult-classic Disney film will love this brisk 4-mile adventure. You’ll visit five filming locations, including Pioneer Village, with optional entry, and leave with a themed swag bag. Along the way, you’ll also hear about Salem’s maritime and witch trial history.
• Spectres & Apparitions, A Ghost Hunting Tour: Dive into Salem’s paranormal side using professional ghost-hunting equipment like EMF readers and spirit boxes. This hour-long tour explores some of the city’s most haunted outdoor locations. (Note: no building or cemetery entry)

• Merchants & Mansions Architecture Tour: Available in spring and summer, this walking tour highlights Salem’s evolution through nearly 400 years of architecture. From First Period homes to Federal mansions, you’ll discover how the city was shaped by its wealth, fire, and resilience.
• Spirits, Sinners & Scandals: This adults-only tour uncovers Salem’s most shocking and sinister tales. From curses and seances to haunted hotels and grisly crimes, this after-dark experience offers an unfiltered look at Salem’s haunted history. (18+)

Whether you’re a history buff, film fan, ghost hunter, or curious traveler, Witch City Walking Tours offers a route for every interest—and a story at every corner.

Make Magic of Your Own at Witch City Broom Co.

After exploring Salem’s past, tap into your creative spirit at Witch City Broom Company, where the magic continues indoors. Located in the heart of town, this enchanting retail boutique features handmade treasures, artisanal goods, and magical mementos to take home.

Their signature Witch City Broom Making Workshop invites visitors to craft their own witch’s broom — a memorable souvenir for your home or altar. Guided by local instructors, you’ll choose from colorful ribbons, charms, broomcorn, and other decorative touches to personalize your creation. No two brooms are the same, and that’s part of the magic.

In the shop, you’ll also find handcrafted candles, seasonal decor, spellbinding apparel, stationery, books, and DIY broom kits. Every item reflects the spirit of Salem, sourced from local and regional artisans with a flair for the mystical.

Embrace the Salem Experience

Whether you’re weaving through centuries of stories on foot or crafting your own piece of Salem magic, these experiences offer more than sightseeing: they offer connection. Connection to history, to craft, to imagination, and to a place unlike anywhere else.

Witch City Walking Tours and Witch City Broom Company welcome you to experience Salem — not just as a visitor, but as a participant in its ongoing story.