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Each October, more than one million visitors come to Salem for Haunted Happenings. They rely on Destination Salem to help plan their trip, guiding where they go, shop, and spend. The Official Haunted Happenings Guide puts your business in front of those visitors before they arrive and while they’re here making decisions.
This guide will reach over 150,000 readers through a robust distribution network, including direct mail, AAA offices, New England hotels, visitor centers, travel agents, information centers, major transportation hubs, and popular tourist locations like Logan Airport, Faneuil Hall, Amtrak stations, TF Green Airport, and Copley Place. Additionally, HauntedHappenings.org attracts over 800k annual users, generating over 2.8 million page views.
Visitors don’t make decisions in one place.
They plan ahead, explore once they arrive, and rely on our trusted resource throughout their visit. Our marketing efforts help visitors find you across channels — from social media to the HauntedHappenings.org events calendar to press coverage.
We’ll reach over 115,000 opt-in email subscribers, and our paid advertising will span print, radio, digital, and television. Our PR efforts will secure hundreds of features in top national and local media outlets. Plus, advertisers can promote events on our widely beloved calendar and distribute rack cards in our Visitor Center!
Digital Opportunities for Existing Advertisers | Sign up for Online Advertising on Salem.org
Questions? Contact:
Bridie O’Connell, Advertising & Tourism Manager
bridie@salem.org | 978-498-4147
